01
a diary, kept since the very first gloss
dear diary,
today I refused to put beeswax in my lip gloss.
tomorrow I’ll refuse to test it on anything that can’t say yes.
one day, a whole makeup house will refuse with me.
— her, MMXXV
01 · 02 · 2025
A saucepan, a sunflower wax and a lot of pink. The very first Halo Gloss was stirred on a kitchen table — beeswax was never on the list.
14 · 05 · 2025
Written on a café napkin: never tested on animals, never made from them. It still lives, framed, above the studio door.
read the vow
30 · 09 · 2025
Angeology — the study of angels. Because every girl deserves a halo and a sharp wing. Our very first muse tried the name on like a lip colour, and it fit.
12 · 01 · 2026
Two hundred orders, two hundred satin bows, tied by hand on the living-room floor. Our fingers still remember.
see what’s inside now
today
Sixteen vegan formulas, four collections, one lookbook — and still zero animals harmed. The diary keeps going.
a letter from our founder
Dear angel,
I grew up loving pink things and loud eyeliner, and hating that so much of the makeup I loved had hurt someone small to exist. So I started making my own.
Angeology is for the girls who wear lace and bullet belts on the same day. Soft hearts, sharp edges — and a promise that nothing in your makeup bag ever cost an animal anything.
Thank you for choosing kind. It’s the prettiest thing you’ll wear.
with love & glitter,
— the founder
04
Never tested on animals, never made from them. Not a trend — the whole point.
Coquette and alternative aren’t opposites. Wear the bow and the bullet belt.
Our skin tints and brows come in shades for every angel — and we keep adding more.
Recycled card, refillable compacts and bows you’ll want to keep in your hair.
05
the small team behind every bow
chief of gloss
can’t live without Halo Gloss
lash whisperer
can’t live without Fallen Lash
keeper of bows
can’t live without Ribbon Tint
ingredient detective
can’t live without Cloud Veil
06
A small pink studio with arched mirrors, velvet walls, too many bows and a “no animals were harmed” sign on every shelf. This is where every shade is mixed, swatched and argued about.
“If it wouldn’t look cute on a doll, it doesn’t leave the studio.”— house rule n° 1